Millions of music fans use Deezer over other established services like Spotify & Apple Music, so it’s important to understand how fans are interacting with your music on the platform.
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Backstage is Deezer’s answer to Spotify for Artists & Apple Music for Artists. The service provides artists and labels with tools they need to edit their profile and access the listener data they need to plan the next best steps for their marketing strategies.
So how do you access Deezer Backstage? And how does it work? Let’s get into it.
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How to get verified on Deezer
If you want access to Backstageyou’ll need to have music live on Deezer. Then you can just sign up and verify you're artist ID.
Once you release your music on Deezer, logging into Deezer Backstage is pretty straightforward. Here's how it works.
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1. Go to backstage.deezer.com and click Request Access.
2. Complete & submit the Backstage Info form.
3. Wait for Deezer to confirm your identity & give access.
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Here’s a quick preview of the info you’ll need for Deezer’s Backstage Info form.
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Once you've submitted the info above, you're done! It might take a few days for access to be granted, but you’ll be notified as soon as you can login.
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<p><span>TIP: You can also give other people (such as your manager, label or anyone else on your team) access to your Deezer Backstage account. Just add them via the User Manager tab.</span></p>
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How to edit your Deezer artist profile
Once you’ve been verified as an artist and got hold of your login details, it’s time to start updating and editing your artist profile.
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Change your Deezer artist profile picture
To update your profile picture, just click on the Artist Edition tab at the top of your screen.
Here you can add, update and change your profile image. Deezer only accepts artist images with a minimum size of 500x500px and 3MB. You’ll also need to upload it as a JPEG or PNG file.
Any image you upload will be cropped into a circle, so keep this is mind when choosing a pic.
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From this section you can also link your Facebook and Twitter profiles as well as create and edit custom “statuses” (much like on social media platforms) to share with your fans.
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Edit your Deezer artist biography
The Artist Edition section of Deezer Backstage also lets you add and update an artist biography in multiple languages including English, French, Portuguese, Chinese, German and more.
Your bio will display in each language depending on who is viewing it, so it might be worth getting it translated if you’re targeting fans in a certain country.
If you’re a new artist, you can learn more about how to write an artist bio here.
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Here you can also add “Highlights”. Any songs you add to Highlights will be featured more prominently on your Deezer profile. Be aware however, that Deezer prioritises highlighting new music for the first 30 days after release.
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How to view music analytics on Deezer
If you head to the Analytics tab at the top of Deezer Backstage dashboard, you can delve into all sorts of interesting data around your music.
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Deezer Backstage offers info on the following data points which can all be filtered by timeframes and releases:
<p>- Total streams<br><br>- Unique listeners<br><br>- Average daily listeners<br><br>- Playlist features<br><br>- Top countries & cities<br><br>- Best performing tracks</p>
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Artist analytics services like Deezer can really help understand your audience and optimise your marketing campaigns. With this data to hand, it’s much easier to deep dive into exactly how your music is performing on Deezer and where it's having the biggest impact.
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Have you used Deezer Backstage to plan your marketing campaigns? Or have you any other tips to share around promoting music on Deezer? Let us know in the comments below.
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